Trade Show Ready. – TRAINING FOR EXHIBITORS
Does your trade show pay off?: 10 questions · 60 seconds · instant result
Trade Show Ready.
From obligation to investment.
Trade shows cost a lot of money, and afterwards often nobody knows what they delivered. I make your presence measurable: clear goals, a team that actively wins leads, and follow-up all the way to the order.
Free check · 10 questions · instant result
When does a trade show pay off?
Example – calculated backwards from the order
Passive team, long conversations
≈ 40 leads
Proactive engagement, short conversations
≈ 140 leads
Does your trade show pay off?
10 questions · 60 seconds · instant result
In 60 seconds you’ll know:
- How many orders and leads your show needs to pay off
- How many leads your team realistically gets today
- Your 2 biggest levers – and the right format
No sign-up · instant result
Every exhibitor knows the problem
Survey of 404 exhibiting companies in Germany
Source: AUMA Exhibitor Outlook 2026/27
Most booth teams wait.
I have seen it again and again in more than 17 years at trade shows across Europe: the team stands at the booth, waits for visitors and then has long one-to-one conversations. The leads lost this way never show up in any report. With a clear method, the same team wins many times more contacts in the same time.
Approach
Engage visitors in the aisle instead of waiting at the booth.
Scan
Badge first – the contact is secured.
Qualify
Need, timeframe, decision-maker – within minutes.
Hand over
Bring in a technical colleague or schedule a call.
Next
Contacts, not monologues.
30 min per conversation
≈ 10–16
contacts per person per day
5–7 min per conversation
40–50
contacts per person per day
Get more out of every trade show
Three phases – from the first meeting to the order
Goals, meetings, booth
Measurable goals and customer meetings booked in advance. Booth concept from a sales perspective: open, inviting entrance, equipment not up to the edge, a space where visitors stop.
Engage proactively
Win visitors in the aisle, scan the badge, qualify in minutes, hand over details – daily team debriefing.
Follow up and measure
Follow-up within 48 hours, every lead assigned in the CRM until the order, evaluation down to revenue per show.
Formats and indicative prices
Final prices – no VAT charged under Section 19 German VAT Act (small business). Travel expenses at cost.
Trade Show Review
€490
Analysis of your last show, 90 min
Online Training Booth Team
from €690
2 hrs, up to 15 people
On-site Workshop
€1,400 / 2,400
half day / full day, up to 12 people
Complete Package
Recommended€4,900
Preparation, 1 day coaching at the booth, follow-up
Marko Curkovic, MBA, LL.M.
Your trainer
17+ years of B2B and channel sales across EMEA. Trade shows all over Europe: I prepare your team for the market, business culture and language.
Your next trade show is coming.
30 minutes, free of charge: let's look at your next show together.
Book intro call →Book your free intro call →or directly: mc@marcrunner.com