Trade Show Ready — MarcRunner trade show training for exhibitors

Training for exhibitors

Trade Show Ready.

From obligation to investment.

Whether your trade show pays off is decided by your booth team – conversation by conversation. We train them to actively win the right contacts and take each one all the way to an order.

CalculatorExample

How many leads does your trade show need?

Booth, stand construction & marketing
Space, stand builder, exhibitor package, advertising, invitations
€45,000
Avg. deal value of your opportunities
What a typical opportunity is worth to you when won
€20,000
People at the booth
Travel, hotel and meals are added automatically
5
Show days
Your average margin

Your result

Total cost of the show€52,560
Booth €45,000 + travel & hotel €7,560
Compare:
Leads your team achieves today, approx.
180per person per show day: 12
needed 358
Result of the show
approx. 3.8 orders × 35% − €52,560
− €26,000

With a waiting team the show loses money. Click „With our training“.

Where the difference comes from

Same show, same booth – different results.

01

Approach instead of waiting

The whole team actively approaches visitors – not just sales.

02

Qualify briefly

Scan the badge, three questions, then hand over. Details come in the follow-up meeting.

03

Follow up within 48 hours

Every lead has an owner – before the competition calls.

The trade show check shows where your team stands today.

Free tool

Trade Show Check

How trade-show-ready is your team? 8 questions, 60 seconds, instant result.

In 60 seconds you’ll know:

  • Where your show presence loses leads today
  • Your 2 biggest levers – with a concrete tip
  • Which format fits your team

No sign-up · instant result

62/ 100
Approach
Length
Follow-up
In the training

A plan that fits your team.

Whether 2 or 12 people at the booth: we define who approaches, who takes over and how to follow up – and practice it until it sticks.

  • Approaching in the aisle
  • Badge first
  • 3-question qualification
  • Roles and handover
  • Hot, warm, cold
  • Follow-up in 48 h
  • Targets per person
  • Post-show review
Formats and guide prices

Final prices – no VAT charged under § 19 UStG (small business). Travel costs at cost.

Trade show check

Analysis of your last show, 90 min

Inquire →
€ 490

Online training

Booth team, 2 hrs, up to 15 people

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from € 690

On-site workshop

Half day / full day, up to 12 people

Inquire →
€ 1,400 / 2,400

Complete package

Recommended

Preparation, 1 day of coaching at the booth, follow-up

Inquire →
€ 4,900

Your next trade show is coming.

30 minutes, free: we look at your next show together.

Request a free intro call →

or by email: mc@marcrunner.com